LEGO® CERTIFIED STORE COMES TO WESTFIELD BOORAGOON!

By Marnie Adams, Contributor @ Kids In Perth 09 Sep 2022

Alquemie Group and The LEGO Group ANZ have announced that the the new LEGO® Certified
Store at Westfield Booragoon Shopping Centre will open at 9am on Tuesday 20th September.

Located on the Level 1 at Westfield Booragoon, it offers 277 sq. metres of LEGO® awesomeness and one
of the country’s widest selections of LEGO® sets including hard-to-find editions and custom built features!

The signature feature of the store is a Large 3D mosaic of Cottesloe Beach!
which comprises of 20,819 LEGO® bricks and 290 hours of building time.

“Our Perth based brick fans are some of the country’s most passionate. We look forward to revealing our second store in WA in late September, including many brick-built features designed to encourage play that are a tribute to imagination and creativity.”

- Matthew Robertson, Managing Director, Licensed Brands, Alquemie Group

The new store is designed to create an immersive world of LEGO® bricks by blending unique digital and physical experiences, as shoppers seek more personalised and interactive retail offerings.

It has been developed as part of the LEGO® Group’s strategy to innovate its stores as shoppers seek more personalised and interactive retail offerings.

"Booragoon's new LEGO® Certified Store will be an incredible experience for all, and we are delighted to showcase the newest and best of what LEGO® has to offer to the community.”

Troy Taylor, General Manager Australia and New Zealand, The LEGO Group

WHERE? LEGO® Certified Store is at Level 1 at Westfield Booragoon

The new LEGO® Certified Store at Westfield Booragoon features:

● Interactive Storytelling Table designed for adult fans brings stories behind available sets in store to life.

Shows early product designs and prototypes, lifts the lid on the development process and allows fans to virtually ‘meet’ the LEGO designers.

● The Personalisation Studio allows children, parents and grown-up fans to demonstrate their creativity via fun, innovative hands-on experiences.

● A wide range of LEGO® sets, with fun and engaging communication focused on passion points to help shoppers navigate across the product portfolio.

Large 3D mosaic of Cottesloe Beach, comprised of 20,819 LEGO® bricks, representing 290 hours of building time.
‘Pick A Brick’ wall and Minifigure Station.

A Personalisation Studio that invites visitors to make a memento of their visit. Customers invited to reimagine themselves in LEGO® form as a portrait from the Mosaic Maker – standing as the first LEGO® Personalisation Studio in ANZ;
Inspiring 3D models of the LEGO® sets and hands-on building experiences to inspire creativity and imagination.

LEGO® Certified Stores are renowned globally as being iconic retail experiences with landmark locations in more than 50 countries around the world!

What's your favourite LEGO® memories? Share in comments below.