Welcome
Thank you for considering Kids In Perth as an advertising opportunity!
Kids In Perth offers content focused marketing that brings together highly functional blog articles, high-impact social media, and the innovative Parents Paper to ensure your message resonates with local Perth parents and family households across multiple touchpoints.
Our target audience and community isn't just extensive, it's dedicated—giving you the traction you deserve.
Below, you'll find a Case Study showing how we generate important results including...
- Campaign Reach.
- Engagement | Clickthroughs to important items on our advertiser's website.
- Competition Entries | Build a Sales/Marketing List for your internal marketing purposes.
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Find a Special Offer for a campaign solution that'll be generating sales enquiries and leads from Day 1!
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Case Study | Outback Splash (Oct 2023)
Campaign Objectives | Identifying Pain Points
Pain Points
- Create wide reaching solution.
- Generate sales interest for Outback Splash's Earlybird Offers.
- Encourage website clickthroughs.
- Grow Outback Splash's audience by encouraging social follows & sales/marketing list.
Marketing Assets | Our Solution...
Social Assets
- 2 x Sponsored Social Posts to specifically promote Outback Splash as an individual business.
- 3 x Sponsored Social Posts promoting Special Features/Online Guides where Outback Splash is featured over the 1-month campaign.
Collective Group Metrics
- 160.2K Impressions
- 95.1K Campaign Reach
- 20.4K Engagement
Individual Metrics for Outback Splash
- 45.6K Impressions
- 33K Campaign Reach
- 6.9K Engagement
Digital Assets
2 x Custom Blog Article(s)
- Promote their new attraction, The Lagoon.
- Complimentary website article promoting their attractions.
1 x Competition Giveaway
- Builds an email list, so far, generated and captured details from 280 Contestants, generating 2,367 Entries.
- Grows Social Following.
Online Advert + Custom Landing Page
- Header Carousel size which featured across several online guides, as well as, high traffic pages.
- Linked to Custom Landing Page for a better Customer Journey.
Click to see Landing Page
Online Header Carousel Adverts are placed on prominent pages such as Competition Giveaway, Home Pages and relevant categories.
Also, to increase banner advert clicks, we also place these adverts inside Special Features/Online Adverts.
Most link to Custom Landing Pages to encourage and promote multiple sales opportunities.
Alternatively, we may link it directly to your website.
Campaign Metrics | Results we've generated...
Highlights
- 33K Social Reach solely focused on Outback Splash.
- From Google Analytics, 2.1K Page Views from 966 Users during Campaign Period so far.
- 280 Contestants entered the Competition Giveaway.
- 99 Button Clicks to buy tickets.
Gallery / Dashboard Screenshots
We're very transparent in reporting campaign results, find dashboard screenshots below from this campaign.
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Special Offer | Start generating Leads!
Why
Perfect for first time advertisers.
Campaign Package | Everything you need to start generating leads!
Marketing Assets / Work
- 1 x Custom Blog Article | Built to very Basic Template, Value = $440/Item + Labour
- 1 x Competition Giveaway | Generates Sales Leads, Value = $330/Item
- 1 x Sponsored Social Post^ | Pulls traffic to your Custom Blog Article, Value = From $242/Item
- Highlight in 1 or more Special Feature/Online Guide(s) | Adds 15K in Campaign Reach per Special Feature/Online Guide, Value = $110/Item
- Sales & Marketing List | Build an Email Marketing List.
- Campaign Report
- Labour (3hrs), Valued @ $165/Hr
^Set to min. Campaign Budget/Parameter of $70/30 days.
PRO Tip: Keep your articles not date specific so they're evergreen and always relevant to readers/message recipients.
Upgrade / Optional Extras
Kids In Perth (Social, Digital)
- Online Display Advert + Landing Page Combo | +$220 Extra , Value = $572 for All Items
- Additional Blog Article + Sponsored Social Post^ | +$275 Extra, Value = $660 for All Items
- Additional Highlights/Mentions in Special Features/Online Guides | +15K Campaign Reach @ +$110 inc GST/Item
- EXTRA Sponsored Social Posts^ | Starting from $180 + GST per Social Post
^Set to min. campaign budget/parameter of $70/30 days.
The Parents Paper | 1-Issue
- 10x1 Display Advert (62mm w by 100mm h, QR Codes to YourSite) | +$484 inc GST, Value = $560/Item
- Accompanying Print Article (125 words with 1 image, QR Codes to Blog Article) | +$560 inc GST
- Larger Print Adverts Options
Extra Print Ad Space (62mm h by 50mm w) @ From $350 + GST
Advert Design/Creation @ $165 inc GST for both Online & Print Advert(s)
Total Included Value = $1,488 inc GST for all Marketing Assets & Labour
Campaign Investment/Outlay
Initial Investment/Outlay = $550 inc GST
Ongoing Investment/Outlay = From $330 inc GST/Month using repurposed items
Example
Social Post, this particular example wasn't sponsored.
We featured this website article in the 2023 Spring Holiday Guide and also the Competition Page.
Click on "Get the kids paddling" to see what our Basic Blog Article template looks like!
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Social Reach | Dashboard Screenshots
Last Updated: 13 July 2023
Viral Content | 2022 Giants of Mandurah
Our Community / Platform | Audience
Social Reach | Past 12-Months (As of 13 July 2023)
Compared to Previous 12-month period
Jul 13, 2022 - Jul 13, 2023
vs. Jul 12, 2021 - Jul 12, 2022
Google Analytics | Digital Traffic (Past 12-Months)
Google Analytics, Digital Traffic (Last Updated: 13 Jul 2023)
12-Month Comparison
Google Analytics-Geolocation (Last Updated: 14 October 2022)
Instagram Landing Page Performance (Last Updated: 15 May 2022)
Comments/Notes:
30/5/2022 We've only recently subscribed to this plugin and presenting more Sponsored adverts on Instagram so these numbers are naturally modest to begin with. However, clickthrough rates are promising and we expect numbers to grow significantly over the next 12-months.
The Parents Paper (Since 1994) | Print-to-Digital
The Parents Paper is QR Coded to the Kids In Perth website to provide individual parent users with a purposeful, functional print publication. Reach a Monthly Print Readership of up to 197K* local Perth mothers, parent couples and family households across the Perth metro area.
Watch the short video below for a practical demonstration of The Parents Paper!
Get in touch | Interested? Book a Discovery Call.
Get in touch with Kids In Perth by using the form below.
Start a Conversation...
Book a Discovery Call so we can organise a Campaign Booking.
(08) 9388 1600
online@lassomedia.com.au
kidsinperth.com.au